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SEO 101

Updated: May 16



What is SEO, and why should I care?


SEO stands for Search Engine Optimization, the process of making your website rank higher in search results. While I recommend that SWers use DuckDuckGo for privacy reasons, our clients are predominantly using Google Search (as are ~92% of global internet users), so we’re going to focus specifically on SEO for Google.

Why should you care about SEO? Because the more discoverable you are, the easier it will be to attract clients. Ideally, you want to rank highly for both un-targeted and targeted searches. Un-targeted searches are for keywords or categories: “Los Angeles dommes”, “kinky escorts”, “shibari”. Targeted searches are when someone is searching for a specific result, like “Mistress Fae” or “Pandora’s Box”.

Let’s dig into some general strategies for improving your ranking for both types of searches.

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